DISILLUSION (2024)
Print
Sweet soul, fake gucci cap and hardcore switzerland
1.2 x 3.4m

This project was born from a photo I took in Morocco. It shows a model lying down, wearing a fake Gucci cap and a “hardcore switzerland” t-shirt. The image plays on strong contrasts, between the appearance of luxury and its reality, and between the word “hardcore” and the calm, prosperous image often associated with Switzerland. Through these oppositions, the work questions how our identities are shaped by images, the brands we wear, and certain social codes. The vertical format emphasizes these stereotypes and the feeling of being confined, as if the frame itself limits our perception.